Why isd:Case Studies
Our data systems increase transparency
We revolutionized meta data centralization to make research meaningful
isd developed a web-based data repository to store and access information on a company-wide basis. The traditional ISCI system allows anyone to
make a commercial code using their predefined prefix -- similar to the way UPCs are created. But without a central repository, duplicate codes were
created leading to confusion when analyzing media results.
Our solution requires participants to provide a complete description of the commercial property including products advertised, production cost,
location, talent used and any additional information of interest to the advertiser. When you have the right information at your fingertips, tracking
local promotion support, paying talent and residual fees, tracking edits or supporting trademark claims becomes a breeze.
Before isd engineered this system, the client was airing millions of dollars worth of commercials and had no idea what aired. Can you afford to leave
money on the table?
Timeliness is key
We saved a client $200,000 in two weeks.
Processing commercial clearances can be a cumbersome and unreliable job without the right experience, but with isd netMatcher we processed a
multi-feed national network advertising campaign and reported discrepancies within 24 hours of airing. The client was able to receive make-goods in-flight
to the tune of $200,000. Wouldn't it be great to receive clear and actionable information as your media airs?
A little bit of knowledge goes a long way.
Trimming $5 million in unnecessary talent payments is an easy way to brighten your day.
This client was paying talent based upon reported airings, so we developed a system to compare reported airings against actual. We found over $5 million
in commercials being reported but never being aired. Since the talent was paid based upon what was reported, this client was spending $5 million in extra
and unnecessary fees each year. Wouldn't you like to increase your efficiency?
our services help you:
-analyze and better understand your media delivery
-save money
-reduce volumes of data into immediate action items
-foster advertiser/agency understanding
-improve communication through common language and metrics
-maintain a comprehensive media history for trending
-compare performance to industry averages
-manage multiple agencies