media auditing and analysis


National Delivery Impact

Need to understand how your national purchase will look when it hits a local market? With isd’s National Delivery Impact analysis, you can view your plan’s distribution before you ever put it into place.

Delivery Impact is a powerful tool that allows you to understand and model how a national television schedule will deliver into each local market across the U.S.

There are two distinct varieties: history and projection. The history module collects the elements of a national television schedule and, using those specific details, models the delivery into each local market — providing precise delivery indices by quarter.

Projections use the estimated information from an anticipated national television schedule and model the delivery into each market based upon historical comparisons between markets. The projections can be adjusted to minimize the number of markets which underdeliver to the national schedule.

Ethnic projections can be delivered with netCaster for Hispanic and African American markets.