media auditing and analysis



Your competitors’ advertising habits are continuously changing and monitoring their behavior is crucial to staying one step ahead.

isd’s competitive analysis is the key to understanding how your campaigns stack up. We help clients understand their competitors’ media strategies by revealing critical insights into segmentation and targeting, geo-demographics, media expenditure, mix and allocation.

A good competitive monitoring program includes both a regular review of your top competitors as well as a listing of the people in your space who may be advertising more heavily than you expected. isd’s competitive analysis will help you:

  • Understand how your advertising compares to that of your competition.
  • Quickly gauge the advertising levels of your competition and respond accordingly.
  • Estimate the target demographic of your competition.
  • Investigate the media and daypart mix of your competition.
  • Be informed of breaking campaigns.
  • Review competitive creatives shortly after airing.