media auditing and analysis



History repeats itself, so why not learn from it? isd’s Post-buy measures your media performance so you can learn from past triumphs and failures and create more successful campaigns.

isd’s Post-buy tracks and measures performance achievements versus goals, checks for compliance with media plan and buying guidelines and identifies discrepancies where compensation back to our clients is in order. Clients benefit from improvements in strategies, processes and tactics that drive continuous improvement in the value of media bought and delivered on behalf of the advertiser.

Executed invoices are posted against the appropriate ratings source and compared both to goal and to buy specifications. Individual spots are also compared to buying guidelines and incorrectly aired spots are marked accordingly. Through the consistent application of rules and ratings, isd guarantees a consistent view of all markets and all time periods regardless of the agency providing the media services.