Sub-Market
Do you need to understand how your television and radio buys deliver to individual counties? Want to ensure that all stores within a market are receiving equal media weight?
isd’s Sub-Market analysis will help you determine which counties may need supplemental media or how to better allocate your current buy for more even coverage.
This service ensures that all locations receive strong and equitable media support and must be performed to identify geographies that under or over deliver. Factors such as station mix, daypart mix and spill from neighboring markets are included to provide you with a complete picture.