media auditing and analysis


Talent & Residual Tracking

When was the last time you audited commercial clearances to make sure all talent fees are paid appropriately? Let isd monitor both planned and performed commercial usage.

Many advertisers don’t realize their exposure to heavy fines and penalties by the actor unions through improper commercial airings. Armed with traffic rules, isd constantly monitors commercial orders and executions and warns clients when commercials might be aired out of cycle. This process has literally saved clients millions of dollars by tightly regulating the use of commercial airings.